I talk a lot to my customers about a focus on writing articles that help their customers, as the forefront of their SEO strategy, rather than keyword optimisation and other SEO “tricks”.
The latest Google update “helpful content” launched last night is to be rolled out over the next week. It will actively penalise articles written for search engines rather than humans.
If you find that your site disappears off the radar in the next next couple of weeks, analyse your site to find if any pages are affected by SEO tactics that are no longer helpful.
If you need assistance with content writing, contact us and our content specialist Rose (pictured above) will work with you on formulating a strategy.
View the Google article here:
https://developers.google.com/search/blog/2022/08/helpful-content-update
