Are you about product or people?
Tiny Barns was one of our all time favorites to work on. There is a groundswell of people wanting to downsize or minimise their living space.
The project was briefed as a landing page focusing solely on product, ie. images of barns. We weren’t happy with the direction, then a bolt of lightning struck us. What sells these barns/homes is the people and their stories. Downsizing, minimalism, a seperate residence to look after an elderly family member. So we helped to shift the entire marketing strategy and business focus to be customer driven, not product driven.