Savemi Digital Marketing

SEO – It’s not Rocket Surgery

The reason behind this presentation SEO - It's Not Rocket Surgery, is that one of my customers got ripped off by a so called SEO (Search Engine Optimisation) "expert". I want to pull the curtain back on SEO with the main message being that anyone can DIY SEO.Who is the…

SavemiJune 21, 2023

Featured Google SEO Small Business

How Google Bard Can Change Your Working Life

Bard, Google's answer to Chat GPT launched today in Australia. Bard is a large language model from Google AI, trained on a massive dataset of text and code. It can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Bard is…

SavemiMay 12, 2023

Featured SEO Site speed Web Development Wordpress

How Green is my website?

Did you know that your website has an environmental impact? Every time someone visits your website, their browser requests information from your server, which consumes electricity. The same goes for the data centers that host your website and the devices that display it. All of this adds up to a…

SavemiApril 24, 2023

Google Marketing Strategy SEO Web Development

Open AI and search. Get ahead of the curve

Will the search landscape change dramatically in the future with Open AI? Within the news in the last 3 months, you may have come across a breakthrough technology called Chat GPT. Chat GPT is a chat bot that uses artificial intelligence to hold human like conversations. ZDNet has given the…

SavemiFebruary 14, 2023

SEO Small Business

Local marketing. We love it. Its free and effective.

I admit it, I am a fan of local marketing. Why? In my experience over several clients, it can provide the highest quality of lead. Moreover, it's getting to a stage now that the quantity of leads coming through local marketing is on par with other forms of marketing -…

SavemiNovember 15, 2022

Google Marketing Strategy SEO

Are Content Writers going to be in greater demand than SEO “experts”?

I talk a lot to my customers about a focus on writing articles that help their customers, as the forefront of their SEO strategy, rather than keyword optimisation and other SEO “tricks”. The latest Google update “helpful content” launched last night is to be rolled out over the next week.…

SavemiAugust 30, 2022

Google Marketing Strategy SEO Site speed Web Development

OM Dietitian – eLearning site built with Learndash

Using Learndash to help take a face to face business online. The onset of COVID meant that a lot of businesses had to reinvent themselves. OM Diettitan was no exception. They delivered a face to face Nutritional Bootcamp - which became against the COVID rules. Olivia came to us with…

SavemiOctober 13, 2020

SEO Small Business

Key words. The cart before the horse?

In a search engine centric digital marketing world, many businesses become hung up on ranking top for certain key words. As Google continually tells us to be consumer facing first, I pose the question are we putting the cart before the horse by being so focused on key words? I…

SavemiApril 24, 2020

SEO

SEO Audit

If you have not had an SEO Audit performed on your site, stop everything you are doing SEO wise instantly. If you are paying someone for SEO services, halt them immediately. It’s like trying to treat a medical condition without first diagnosing it. Or giving your car mechanic free rein…

SavemiApril 15, 2020

SEO

Keyword Research Opportunities

Keyword research opportunities stem from your marketing plan, as a subset of your business plan. At Savemi, we first work with you to understand your business. Why are you in, or wanting to get into business? What are your business objectives? What do you stand for? What makes you different?…

SavemiFebruary 1, 2020